Today I am pondering this wonderful creation, the cappuccino. In case you didn't know, (and if you rely on coffees from Nescafe vending machines, you won't) a cappuccino is traditional quite a small drink, mostly a double espresso shot topped up with foamed milk. Anyone wanting a longer drink should have a latte, the same thing, but with more milk added. A cappuccino will cost you anything between 55p in a sincerely dreadful vending machine at Doncaster train station (these are the lengths I go to under the name of research - or possibly caffeine addiction) to the £2.65 Grande-mug-with-extra-shot at Caffe Nero. (I would quote Starbucks prices but haven't yet swallowed my pride enough to dare go in there). I will cover why I need an extra shot in Nero's coffee later.
I spent happy afternoon the other day, being instructed in how to make the perfect coffee at a rather obscure little factory in Blaydon in the outskirts of Newcastle. This would be Pumphreys Coffee company. They have been importing, roasting and selling coffee from there since 1750, and are now running Barista training courses. This is because, as our instructor, Stuart tells us, he hates seeing all the hard work that so many different people put into to producing the coffee, ruined at the last minute by untrained, or often plain lazy baristas. The commodity chains involved in producing a cappuccino are infinitely long, and necessarily global. The coffee growers, graders, buyers, shippers and importers, roasters, packagers, marketers, salesmen, distributors, and coffee shop managers; not to mention the dairy farmers, people who pasturise milk, bottling factory workers, health and safety regulators, supermarket or dairy buyers and even milkmen have all had some involvement in your cappuccino, then there is the designers of the espresso machine, the maintenance man who adjusts it for you, the cardboard cup manufacturers, brand designers and so on, have all contributed something too. And then a bored, underpaid, dispassionate and usually part time barista, screws it up. And still charges you £2 for the privilege.
At Pumphreys, we're taught how to make an excellent espresso base (and even with a fully functional espresso machine and perfect ingredients and equipment, it can still go wrong very easily.) You then froth milk - and this is equally as important and as skilled as making the espresso. It should be heated to about 55 degrees centigrade, or 131 farenheit, and no more. You need a bit of air in it, but not a lot, no huge bubbles. The end result is velvety smooth throughout, the same consistency all the way through the jug, and is shiny and filled with tiny microbubbles. If you can pour it on top of your espresso, and if you are very artistic, you can make fabulous patterns with it. Here is Stuart creating "Latte Porn" - sure he won't mind me borrowing it.
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For the record, not only do these coffees look great, they taste fantastic. So, if given the opportunity to train, why aren't all cappuccinos like this? Where I used to work, at the Voodoo Cafe, (an independent and very unique place!) we took the time to learn properly, and although ours were never that pretty to look at, we invested in very high grade luxury coffees and then practiced making them properly. We had a whole range of different coffees to try; different espresso bases in different varieties of coffee. We also tried to keep the prices competitive. Our 12-ounce cappuccinos were £1.50. Even taking into account my bias, compared to the competition we made some of the best coffees in town. However, I am informed that this cafe is sadly facing closure now, mainly because it is not making enough money.
Compare this to life at Caffe Nero. Nero is a big brand. It is the 20th fastest growing company in the whole of Europe, and currently has over 330 stores in Britain. And every single one is identical. This means that whichever store you go into from Brighton to Glasgow, you know that there will be brown leather armchairs, little circular tables, the coffee bar usually in the middle, a fridge full of cakes (the same cakes...) the same rather dated pictures on the walls, and even the same music playing at the same time of day in each store. You will also know the prices are the same throughout the country with the exception of those in central London and at airports, and that your loyalty card will work anywhere. If you pay attention you will notice that the staff will even say more or less the same things to you; the Six Service Steps we are all obliged to follow. You will be very familiar with the Nero logo, which is plastered all over each store, all over your cups, plates and bowls, the take-out cups, the take-out sleeves to stop you burning your fingers on the take-out cups, the take-out bags, the t-shirts of all the staff, the retail bags of coffee, containing the secret Nero Blend, all the cake wrappers and sandwich boxes, and even on the napkins.
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(This film, incidently, was made for another coffee-related ESRC sponsored PhD project... I am not alone!)
The other thing that is identical in every Caffe Nero is the coffee - supposedly. Each new employee has to undergo "weeks of intensive training before being allowed to serve an espresso" (from their promotional leaflets). However, this intensive training does not include actually tasting the coffee. We are taught that if the right amount of ground coffee goes into the handles, and it pours for the correct length of time (a full ten seconds less than Pumphreys recommend), and it has a good crema on the top, then it is a good espresso and can be served. This is not a good argument however, because espressos can look very good but still taste awful. In my experience at Nero, I am in the minority because I actually drink the coffee there. Most do not touch the stuff.
With an not-so-great espresso base, the next step is the milk. In Nero, this is heated to 60 degrees centigrade/ 140 farenheit. We pump a lot of hot air into it, until in separates, with thin but very hot milk on the bottom, and a raft of thick, dry foam floating on the top.
From this, the cappuccino is made, to the Nero Way: 1/3 espresso, 1/3 hot milk, 1/3 foam. The foam is occasionally so thick it has to be spooned into the cup. It is then topped up with the hot milk until the foam bulges out of the top of the mug, in the trademark dome shape Nero prides itself on. Think muffin tops. I always ask for an extra espresso shot, because with this level of milk, it is often not possible to taste the coffee at all.
If the cappuccino does not look right, we are not allowed to serve it. I have actually had someone complain that she did not have enough froth on her cappuccino and I had to make her another one, heated even higher and with even drier foam. By this time, even I could smell that the milk was burnt, but this is what she wanted.
Overheating the milk is a cultural phenomenon, it seems. Try as we might, in this country we are still very much tea drinkers. When we drink tea, we make it with boiled water, then sit, chat and stir it until it is cool enough to drink. When we make coffee, we expect it to behave the same way. But it doesn't. Tea needs the heat to infuse properly. Burning the coffee by brewing espresso at too hot a temperature makes it unplesantly bitter and metallic tasting. Heating the milk until is separates for a Nero cappuccino makes it smell of baby sick (yes, I have been able to test and research this claim as well recently) and lose its natural sweetness as well. Cappuccinos made at 50-55 degrees centigrade - which is the optimum temperature for both espresso and milk - is designed to be drunk as soon as it is made. Of course it goes cold quickly, but better that than burning it?
As I've already pointed out, Caffe Nero is a success story, it claimed record profits this year and has made a serious amount of money, very quickly, and all apparently by creating generic stores selling underextracted espresso and burnt milk drinks. But there is no denying that they "look" like good cappuccinos. Large chain and branded coffee have created this image of what an ideal coffee looks like in the UK, and if anything deviates from this, customers will not recognise it, and it will not sell, even if it tastes better. Which is what may have been happening at our independent cafe. For all the authenticity Caffe Nero claims: "The best espresso this side of Milan" for instance, or "A True Italian Coffee" they are still buying in to, and perpetrating this ideal of image and appearance over taste and quality. For as long as we consumers continue to buy these imitations, nothing is going to change. Which I think is quite sad really.
Wednesday, 14 November 2007
Wednesday, 31 October 2007
Supermarket Psychology and the biography of my pumpkins
I am sitting in a rather sterile cafe in a supermarket in Darlington. Darlington has a small and rather obscure claim to fame - it is not only one of the few towns left in Britain which does not have a Tesco, we also officially saw them off - nearly 90% of the population rejecting Tesco's bid for planning permission. This is all well and good, until you realise that instead of Tesco, we have two Asdas, two Morrisons, Sainsburies, two Icelands, LIDL, ALDI and two Nettos. And Darlington is not a big town by any stretch of the imagination. It is, supposedly a market town though. And we do have a local market, the indoor one open 6 days a week, and an open market on Mondays and Saturdays. But no-one goes to it. Many stalls do not last very long, and those that do are hardly make a great deal of money. I had a stall for a while, and can vouch for the idea that being a market trader is neither fun nor profitable, and I know I wasn't alone in thinking that. There are various excuses for this decline in the market - recently restructuring of the town centre has meant that the bus routes no longer go close to the market to bus in the old ladies, the weather is usually pretty appalling so nobody wants to shop outdoors etc etc.... but the real problem is that people selling food on a small scale, and selling locally produced, seasonal goods, cannot compete with cheaper, mass produced, exotic and year-round food available conveniently from supermarkets.
Market forces! This is what capitalism is about! I hear ye cry. Supermarkets are phenomenally successful and popular for a reason, and that reason must be that people actually want to shop in them. If they didn't, then supermarkets wouldn't make any money, much like the market stalls. But is it really as simple as that? Supermarkets disconnect people with the produce they are buying. They are easy, convenient, entirely because you don't have to think about the shopping. Its merely a chore to be performed each week, hopefully as quickly as possible and with minimum fuss. Everything is in one place, and right in front of you. There is no hunting for the right things, no running between different stalls to get meat, veg, fruit, dry goods, cleaning materials...just trundling up and down the neat, accessible aisle, equipped with an oversized basket on wheels to help you. People go to supermarkets to get 'food for the week' or to 'pick up something nice for dinner', not for the experience of finding a new foodstuff, or even to enjoy the task at hand. Not, in short, to connect in anyway with the food on offer.
Today I am in Sainsbury's. I walk in - this in itself is unusual since the whole place is designed to be driven to - and I am greeted by a giant cardboard pumpkin, holding shelves full of edible pumpkins, and the slogan, "Try something new this Halloween". Along with my oversized squash, I am invited to pick up a free card detailing Jamie Oliver's recipe for pumpkin soup. Its not exactly original. Pumpkin boiled up with onion and chicken stock and a bit of ginger so it sounds exotic. Mine is far more interesting, in my humble opinion. On the back, there is another recipe for Rice Laska Soup which does involve pumpkin, along with lime leaves, chinese five-spice and coconut milk, all of which are available in a British store, in late October, obviously. The pumpkins are enormous, mine is a good foot across, and all for 99p. The Halloween sticker on it gives no clue as to where it was grown. When I did get it home (its weight providing another good reason why most people drive to supermarkets), it carved beautifully, and there is now an evil looking Jack O Lantern in the window. I also cruelly turned its innards into soup, and even with my extra spicy Carribean recipe (with chilli oil, ginger, nutmeg and orange juice) it tasted very very bland indeed. The pumpkin didn't even roast well, just turning to mush in the oven. These pumpkins were grown specifically to be enormous as Halloween decorations, not to eat. They were pumped full of water, size and price at the expensive of flavour and quality.
This pretty much sums up the whole supermarket experience for me. A great deal of literature has already been written on the topic of how evil supermarkets are; I have already mentioned the threat to smaller food retailers, but on top of that there is exploitation and domination of third world producers, sweatshop and child labourers, the energy and resources wasted in the 'food miles' associated with shipping, for example, strawberries in October, all the way from 'Israel' (read: occupied Palestinian territories). Commodity chains get longer and longer and more and more complex, and the consumer is removed even further from the producer. And you really do not want to know what they do to chicken... (adding beef proteins, for the record, which help the meat absorb and retain nearly 50% added water. Legally, too. Note to the reader: reading Felicity Lawrence's 'Not On The Label' can make you anorexic)
I do not want or need to reiterate any of that. What I am more concerned with is quality, or lack of it. I am not denying that supermarkets are cheap and convenient, nor that they offer a great deal of choice and variety. What I am questioning is their ability to provide consistent quality and value for money. Of course, it always looks so tempting, all the exotic, colourful fruits that are intentionally placed at the front of the store to seduced you in, or the enticing aromas of freshly baked bread that are deliberately blown around the shop... and it works, I always spend more money than I intended, and get really into the idea of cooking, every time I go in there. I am weak and gullible and naive.
On average, we spend about 10% of our incomes on feeding ourselves. This is not a great deal, and in fact, is less than we did 30 years ago. But the poorest fifth of the population still spend over 30% of their incomes on food. Significantly, the lower your income, the more likely you are to be overweight, or have diet-related illnesses. This seems to be because, the cheaper the food, the more more processed it is likely to be. And the more processed it is, the more fat, sugar, salt and additives it is likely to contain. Here are some examples from Sainsbury's.
Depressing, isn't it? This is not to say, however, that the more money you spend, the better the food will be. Skinny celebrities seem to be able to spend a great deal of money on eating not a lot at all. My 99p pumpkin was not processed into pre-made, salt and fat-ladened soup, (43p per can) but it is highly likely that it was grown outside of this country, shipped or even flown in, and given its size and lack of flavour, grown using a lot of unpleasant fertilisers and pesticides. I could go to the indoor market and buy one for 60p, but it would be a lot smaller, the skin might be blemished, and worse still, the market doesn't have a conveniently located car park and I would have to carry the thing home. On the up side, I can be assured that it was grown up the road on a farm near Richmond. About 8 miles away. And it might even taste like pumpkin!
I am now, for the first time in over two years, in a position where I can afford 'decent' food. I've always managed to save money on food because I love cooking, and prefer, for instance, to make sauces than to buy them in jars. I am finding myself being a bit more liberal with the food budget now- buying *good* meat from the market, which is fresher, local, less stuffed with nasty things, but twice the price of Sainsbury's. This does not however, mean that I am price-blind. Supermarkets have to make their money somehow, and going on the assumption that the majority of customers want to find what they need quickly and easily, means that supermarkets are likely to play tricks. Take, for example, last weeks Christmas pudding experience. Immediately in front of you as you walk in, is a rack of "snacking nuts and seeds." A snack sized bag of whole almonds (100g) will set you back £1.89. But walk to the back of the store to the 'baking' section, and I can get 100g of 'baking' almonds for £1.09.... which is not only daft, but infinitely frustrating, and totally deliberate on the part of the shop.
Basically, in supermarkets, you are paying cheaper prices, but through clever marketing and gratuitous trickery, you are paying for convenience and speed and packaging, not for quality or piece of mind. Supermarkets have taken over the country entirely because this is a compromise most consumers are willing to make.
Market forces! This is what capitalism is about! I hear ye cry. Supermarkets are phenomenally successful and popular for a reason, and that reason must be that people actually want to shop in them. If they didn't, then supermarkets wouldn't make any money, much like the market stalls. But is it really as simple as that? Supermarkets disconnect people with the produce they are buying. They are easy, convenient, entirely because you don't have to think about the shopping. Its merely a chore to be performed each week, hopefully as quickly as possible and with minimum fuss. Everything is in one place, and right in front of you. There is no hunting for the right things, no running between different stalls to get meat, veg, fruit, dry goods, cleaning materials...just trundling up and down the neat, accessible aisle, equipped with an oversized basket on wheels to help you. People go to supermarkets to get 'food for the week' or to 'pick up something nice for dinner', not for the experience of finding a new foodstuff, or even to enjoy the task at hand. Not, in short, to connect in anyway with the food on offer.
Today I am in Sainsbury's. I walk in - this in itself is unusual since the whole place is designed to be driven to - and I am greeted by a giant cardboard pumpkin, holding shelves full of edible pumpkins, and the slogan, "Try something new this Halloween". Along with my oversized squash, I am invited to pick up a free card detailing Jamie Oliver's recipe for pumpkin soup. Its not exactly original. Pumpkin boiled up with onion and chicken stock and a bit of ginger so it sounds exotic. Mine is far more interesting, in my humble opinion. On the back, there is another recipe for Rice Laska Soup which does involve pumpkin, along with lime leaves, chinese five-spice and coconut milk, all of which are available in a British store, in late October, obviously. The pumpkins are enormous, mine is a good foot across, and all for 99p. The Halloween sticker on it gives no clue as to where it was grown. When I did get it home (its weight providing another good reason why most people drive to supermarkets), it carved beautifully, and there is now an evil looking Jack O Lantern in the window. I also cruelly turned its innards into soup, and even with my extra spicy Carribean recipe (with chilli oil, ginger, nutmeg and orange juice) it tasted very very bland indeed. The pumpkin didn't even roast well, just turning to mush in the oven. These pumpkins were grown specifically to be enormous as Halloween decorations, not to eat. They were pumped full of water, size and price at the expensive of flavour and quality.
This pretty much sums up the whole supermarket experience for me. A great deal of literature has already been written on the topic of how evil supermarkets are; I have already mentioned the threat to smaller food retailers, but on top of that there is exploitation and domination of third world producers, sweatshop and child labourers, the energy and resources wasted in the 'food miles' associated with shipping, for example, strawberries in October, all the way from 'Israel' (read: occupied Palestinian territories). Commodity chains get longer and longer and more and more complex, and the consumer is removed even further from the producer. And you really do not want to know what they do to chicken... (adding beef proteins, for the record, which help the meat absorb and retain nearly 50% added water. Legally, too. Note to the reader: reading Felicity Lawrence's 'Not On The Label' can make you anorexic)
I do not want or need to reiterate any of that. What I am more concerned with is quality, or lack of it. I am not denying that supermarkets are cheap and convenient, nor that they offer a great deal of choice and variety. What I am questioning is their ability to provide consistent quality and value for money. Of course, it always looks so tempting, all the exotic, colourful fruits that are intentionally placed at the front of the store to seduced you in, or the enticing aromas of freshly baked bread that are deliberately blown around the shop... and it works, I always spend more money than I intended, and get really into the idea of cooking, every time I go in there. I am weak and gullible and naive.
On average, we spend about 10% of our incomes on feeding ourselves. This is not a great deal, and in fact, is less than we did 30 years ago. But the poorest fifth of the population still spend over 30% of their incomes on food. Significantly, the lower your income, the more likely you are to be overweight, or have diet-related illnesses. This seems to be because, the cheaper the food, the more more processed it is likely to be. And the more processed it is, the more fat, sugar, salt and additives it is likely to contain. Here are some examples from Sainsbury's.
'free range' chicken breast fillets - 350g for £3.99, and tikka masala cooking sauce, £1.49 or:
Chicken Tikka Masala (canned, serves 2) for 89p
Fresh Mango (from South Africa), 99p each or
canned mango slices in syrup, 39p
Lincolnshire sausages, 2 packs of six for £4 or
frozen Toad-in-the-Hole, microwavable for £1.99
Depressing, isn't it? This is not to say, however, that the more money you spend, the better the food will be. Skinny celebrities seem to be able to spend a great deal of money on eating not a lot at all. My 99p pumpkin was not processed into pre-made, salt and fat-ladened soup, (43p per can) but it is highly likely that it was grown outside of this country, shipped or even flown in, and given its size and lack of flavour, grown using a lot of unpleasant fertilisers and pesticides. I could go to the indoor market and buy one for 60p, but it would be a lot smaller, the skin might be blemished, and worse still, the market doesn't have a conveniently located car park and I would have to carry the thing home. On the up side, I can be assured that it was grown up the road on a farm near Richmond. About 8 miles away. And it might even taste like pumpkin!
I am now, for the first time in over two years, in a position where I can afford 'decent' food. I've always managed to save money on food because I love cooking, and prefer, for instance, to make sauces than to buy them in jars. I am finding myself being a bit more liberal with the food budget now- buying *good* meat from the market, which is fresher, local, less stuffed with nasty things, but twice the price of Sainsbury's. This does not however, mean that I am price-blind. Supermarkets have to make their money somehow, and going on the assumption that the majority of customers want to find what they need quickly and easily, means that supermarkets are likely to play tricks. Take, for example, last weeks Christmas pudding experience. Immediately in front of you as you walk in, is a rack of "snacking nuts and seeds." A snack sized bag of whole almonds (100g) will set you back £1.89. But walk to the back of the store to the 'baking' section, and I can get 100g of 'baking' almonds for £1.09.... which is not only daft, but infinitely frustrating, and totally deliberate on the part of the shop.
Basically, in supermarkets, you are paying cheaper prices, but through clever marketing and gratuitous trickery, you are paying for convenience and speed and packaging, not for quality or piece of mind. Supermarkets have taken over the country entirely because this is a compromise most consumers are willing to make.
Labels:
convenience food,
food miles,
market,
pumpkins,
sainsburys,
supermarket,
tescos
Wednesday, 24 October 2007
The Proof is in the Pudding
Christmas, above anything else, is a social phenomenon. Whether you are religious or not, , love it or hate it, that time of year is always significant. There is a social obligation to spend Christmas with family, friends, loved ones. Even if you have disowned your family and are sick of your friends, you are still required to fake enjoyment of the season or take pleasure in stubbornly ignoring it. It does not go away easily.
Quelle soprise! Christmas is also a time for feasting. For a supposedly Christian festival (and I use the term lightly so as not to offend my Pagan friends' Yuletide celebrations) it does do a lot to encourage the breaking of nearly all the deadly sins. There's anger at annoying in-laws, envy of other people's presents, greed at the sheer capitalist commercialism of it all, lust running rampant at office Christmas parties, and of course, gluttony during the feast, followed by sloth when you can't move having eaten too much. I forget the seventh.
Last weekend, that is, the 21st October, we held the Annual Family Christmas Pudding Making Ceremony. This event usually occurs at around the same time every year, not, I hasten to add, because we subscribe to the supermarket-inspired idea that Christmas starts on the 17th September, but because a good pudding has to be fed. This means, alcohol is added to it every week for the next two months. In more over-enthusiastic years, our version has been less of a pudding and more of a pile of fruit stuck together with brandy. But it is amazing, honestly!
The Construction of the Pudding is quite a lengthy process. I swear when we were younger, it used to take all day - which it probably did when my mother was faced with two young children, plenty of things to measure at once, and plenty of sticky sweet ingredients to protect from being eaten pre-cooking. Chopping up glace cherries was obviously the favourite job, although I loved playing the hard kid by daring to put my fingers in the hot water used to blanch almonds. Grating lemon and releasing that glorious smell was a prized job as well.
I don't know if it was the wisdom of maturity, or the fact that I bought all the fruit in pre-measured bags, but this year it took less than an hour. We all helped, Mum weighing our flour, grating lemons and handling the alcohol, Dad chopping cherries, beating eggs and restricting alcohol, and me adding copious amounts of spices and chopping the almonds. We even invested in a huge bucket from B&Q to mix it all in, since my own mixing bowls were inadequately small. When all the ingredients are in the bowl, everyone has to have a turn stirring, and making a wish. This is obviously, the most important part. My wish from last year did actually come true in a vague sense - be careful what you wish for! The Power of the Pudding is uncanny.
Last year, I was startled to discover that this annual ritual is not actually a universal affair. Apparently, not everyone makes their own pudding! So, in order to correct this quasi-religious apathy, I endevoured to bring Christmas pudding making to the masses - that is, the Teenage Fanclub who occupied my cafe.
Making a pudding (or, three puddings) on that scale, with a dozen teenagers "helping" and even when I had prepped everything , measured everything and chopped everything in advance, still took most of the afternoon. Even uber-cool cynical adolescents are somehow awed by the simple task of stirring fruit in a big bowl. Most still refused to admit they like Christmas, but once again, the time-honoured tradition of preparing food together won over the desire for street cred. Nothing to do with the mulled wine I fed them at all. I just hope all their wishes came true!
For the record, the teenagers' puddings turned out beautifully, and disappeared from the cafe very quickly indeed come December. Hopefully, they also turned out better than shop-bought ones. Although the supermarkets own designer puddings aren't actually that bad, they are nothing like as alcoholic. They are also not as sentimentally valued. Nothing compares to the festive spirit, sociality and genuine enjoyment of a family cooking session; that is not something you can package in red wrapping and flog at Tescos.
At great personal risk, I have decided to include our family'stime-honoured recipe. This makes three large puddings, suitable to feed a gluttonous family for an extended Christmas feast.
Ye Olde Terrill Family Christmas Pudding Recipe
Ingredients:
500g raisins
500g currants
500g sultanas
250g breadcrumbs
250g flour
125g mixed peel
250g brown sugar
1 tsp baking powder
3 eggs
500g chopped suet
100g chopped almonds
200g glace cherries
Peel & juice of 1 lemon & 1 orange
1 tbs black treacle
2 tsps mixed spice
100g ground almonds
Large slosh of sherry/whisky/rum
Large slosh of dark beer
Mix all dry ingredients together. Beat the eggs with the treacle and pour into middle of ingredients, add enough liquid to bind everything together. Add all fruit, nuts and zest. Stir and make a wish! Put into greased pudding basins and cover with greaseproof paper & silver foil (or clingfilm if microwaving)
Boil for 4-5 hours.
Store in a cool place and re-boil for 1 hour just before serving (or microwave for 10-15 mins)
Have fun and don’t eat the cherries!
Quelle soprise! Christmas is also a time for feasting. For a supposedly Christian festival (and I use the term lightly so as not to offend my Pagan friends' Yuletide celebrations) it does do a lot to encourage the breaking of nearly all the deadly sins. There's anger at annoying in-laws, envy of other people's presents, greed at the sheer capitalist commercialism of it all, lust running rampant at office Christmas parties, and of course, gluttony during the feast, followed by sloth when you can't move having eaten too much. I forget the seventh.
Last weekend, that is, the 21st October, we held the Annual Family Christmas Pudding Making Ceremony. This event usually occurs at around the same time every year, not, I hasten to add, because we subscribe to the supermarket-inspired idea that Christmas starts on the 17th September, but because a good pudding has to be fed. This means, alcohol is added to it every week for the next two months. In more over-enthusiastic years, our version has been less of a pudding and more of a pile of fruit stuck together with brandy. But it is amazing, honestly!
The Construction of the Pudding is quite a lengthy process. I swear when we were younger, it used to take all day - which it probably did when my mother was faced with two young children, plenty of things to measure at once, and plenty of sticky sweet ingredients to protect from being eaten pre-cooking. Chopping up glace cherries was obviously the favourite job, although I loved playing the hard kid by daring to put my fingers in the hot water used to blanch almonds. Grating lemon and releasing that glorious smell was a prized job as well.I don't know if it was the wisdom of maturity, or the fact that I bought all the fruit in pre-measured bags, but this year it took less than an hour. We all helped, Mum weighing our flour, grating lemons and handling the alcohol, Dad chopping cherries, beating eggs and restricting alcohol, and me adding copious amounts of spices and chopping the almonds. We even invested in a huge bucket from B&Q to mix it all in, since my own mixing bowls were inadequately small. When all the ingredients are in the bowl, everyone has to have a turn stirring, and making a wish. This is obviously, the most important part. My wish from last year did actually come true in a vague sense - be careful what you wish for! The Power of the Pudding is uncanny.
Last year, I was startled to discover that this annual ritual is not actually a universal affair. Apparently, not everyone makes their own pudding! So, in order to correct this quasi-religious apathy, I endevoured to bring Christmas pudding making to the masses - that is, the Teenage Fanclub who occupied my cafe.

Making a pudding (or, three puddings) on that scale, with a dozen teenagers "helping" and even when I had prepped everything , measured everything and chopped everything in advance, still took most of the afternoon. Even uber-cool cynical adolescents are somehow awed by the simple task of stirring fruit in a big bowl. Most still refused to admit they like Christmas, but once again, the time-honoured tradition of preparing food together won over the desire for street cred. Nothing to do with the mulled wine I fed them at all. I just hope all their wishes came true!
For the record, the teenagers' puddings turned out beautifully, and disappeared from the cafe very quickly indeed come December. Hopefully, they also turned out better than shop-bought ones. Although the supermarkets own designer puddings aren't actually that bad, they are nothing like as alcoholic. They are also not as sentimentally valued. Nothing compares to the festive spirit, sociality and genuine enjoyment of a family cooking session; that is not something you can package in red wrapping and flog at Tescos.

At great personal risk, I have decided to include our family'stime-honoured recipe. This makes three large puddings, suitable to feed a gluttonous family for an extended Christmas feast.
Ye Olde Terrill Family Christmas Pudding Recipe
…approach love and cooking with reckless abandon….
Ingredients:
500g raisins
500g currants
500g sultanas
250g breadcrumbs
250g flour
125g mixed peel
250g brown sugar
1 tsp baking powder
3 eggs
500g chopped suet
100g chopped almonds
200g glace cherries
Peel & juice of 1 lemon & 1 orange
1 tbs black treacle
2 tsps mixed spice
100g ground almonds
Large slosh of sherry/whisky/rum
Large slosh of dark beer
Mix all dry ingredients together. Beat the eggs with the treacle and pour into middle of ingredients, add enough liquid to bind everything together. Add all fruit, nuts and zest. Stir and make a wish! Put into greased pudding basins and cover with greaseproof paper & silver foil (or clingfilm if microwaving)
Boil for 4-5 hours.
Store in a cool place and re-boil for 1 hour just before serving (or microwave for 10-15 mins)
Have fun and don’t eat the cherries!
Tuesday, 16 October 2007
A hedonistic approach to the anthropology of food.
Several of my more academic readings have led me to ponder what we really mean by 'food'. To me, it *means* a lot. I enjoy eating it, I enjoying cooking it, a lot of my social life somehow revolves around it, I love exploring it, I used to be employed as a professional preparer of it, and now I spend a great deal of time writing about it and studying it. It also gives me most of the nutrients I need in order to survive and function as a human being, but for me, that is not the reason for my interest in it.
Food is nutrition. Humans need some form of food to fuel the body. On a purely reductionist/scientific level, I personally need 2000 calories, containing 5g salt, 70g fat, a little calcium, about 20 different vitamins and a certain amount of fibre and carbohydrate per day. All this is to be washed down with about 2 litres of water. That 'diet' in pill form if necessary, would sustain me, and keep my own four-buckets-water-and-a-bag-full-of-salt form mobile and functional. It would not, however, allow me to 'live' a fully human life.
Instead, and allowing for human interaction, culture, pleasure-seeking, and all round messiness, we choose a far less efficient method of fuelling our bodies. We have a huge range of edible susbstances in our world, and the variety is added to by a seemingly infinite number of combinations and cooking methods. So basically, we eat what we choose, based on personal preference, and social norms. Whether or not our chosen diet patterns give us all the nutrients we require is left virtually up to chance. I know I ought to eat fish to get my omega 3, I know I ought to cut down on my caffeine intake and stick to my recommended number of alcohol units, I know that fruit is far better for me than anything else I normally snack on, and I know that Friday-Night Drunken Kebabs have no useful content whatsoever. But in terms of what I actually consume, and choose to consume, nutritional value is almost irrelevant.
Should I take more of an interest in nutrition then? Is there a place for it in anthropology? Maybe, on some level. At least in the Western world there is a trend nowadays towards reconnecting with the food we eat. Spurred on perhaps by food scandals in the media, the situation European farmers find themselves in, food regulatory legislation, global warming scares affecting our crops, awareness of 'food miles', the Slow Food movement, Britain's rising obesity epidemic and so on. I'd like to think some of this awareness occurs because people are finally beginning to notice how awful fast food and convenience food actually is. There are very many fashionable schemes to eat locally, that is, to eat things produced in this country. Organic food is lauded as being healthier - for the environment if not for your wallet. We are supposed to eat our Five-a-day fruit and veg, McDonalds has even attempted to do salads, Smoothies are the new power-food, more and more Fair Trade products are on the shelves, obsessive dieters starve themselves to size 00 and celebrity chefs and diet programs are taking over our TV sets. It can be argued that we are now more aware of what is good for us, and good for the environment, than at any other time.
This is not to say, however, that because we are aware of it, we choose our food differently as a result. There is always an element of luxury and food-hedonism involved. There are very few people in the world who can stick to healthy, nutritional diets if they do not actually like the healthy nutritional food they are supposed to be eating. My three favourite 'luxuries' are coffee, red wine and chocolate, all served as dark, strong and as full bodied as possible. Despite reassuring claims from the psuedo-science community that a glass of wine a day is good for you, and that caffeine can ward off alhzeimers and dementia in women and that chocolate makes you produce happy-chemical in your brain, it is a pretty safe bet that none of these things are particularly nutrient-rich or 'good for me'. In nutritional terms, a standard (10oz) cup of black coffee on its own is 32 calories and 0.125g of caffeine. To fulfill my daily calorie allowance, I would have to drink 62.5 cups of the stuff, giving me 7.8g of pure caffeine. 10g is enough to kill me. All this is conjecture because, despite popular belief, I do not exist off coffee alone, and even on my most caffeinated days, I've never got anywhere near 62 cups. The point is though, that I am aware of the lack of nutritional content of my favourite foodstuffs, I am also acutely aware of the dangers of addiction and hypercaffeination. But I love coffee.
What nutritionists and hard-core diet fanatics don't take into account is the fact that foods serve other functions besides substinance. They have social meanings too. Throwing a dinner party is a social event, 'going for lunch' with someone shows friendship, tea breaks at work provide a welcome excuse to interact with colleagues. In a time when we no longer 'break bread' with new acquaintances, we have substituted the informal invite of 'come over for a cup of coffee sometime'. "Are you coming up for coffee?" asked after a date is a very useful euphemism; whether or not the coffee is drunk, or even actually made is irrelevant, but in this sense coffee is vital to the reproductive survival of the human race... (ahem).
It is short-sighted to ignore the nutritional aspect of our food when studying our eating habits, but it is equally pointless to focus entirely on that and not account for the social and cultural functions and customs. Our little luxuries in life may not be healthy, ethical or environmentally friendly, but cracking open a bottle of wine with an elaborate dinner party, queuing up or stuffing chocolate cakes in the cafe with friends are part of our culture. These actions have other, less scientific reasons behind them, and a little culinary hedonism is what makes life enjoyable.
Food is nutrition. Humans need some form of food to fuel the body. On a purely reductionist/scientific level, I personally need 2000 calories, containing 5g salt, 70g fat, a little calcium, about 20 different vitamins and a certain amount of fibre and carbohydrate per day. All this is to be washed down with about 2 litres of water. That 'diet' in pill form if necessary, would sustain me, and keep my own four-buckets-water-and-a-bag-full-of-salt form mobile and functional. It would not, however, allow me to 'live' a fully human life.
Instead, and allowing for human interaction, culture, pleasure-seeking, and all round messiness, we choose a far less efficient method of fuelling our bodies. We have a huge range of edible susbstances in our world, and the variety is added to by a seemingly infinite number of combinations and cooking methods. So basically, we eat what we choose, based on personal preference, and social norms. Whether or not our chosen diet patterns give us all the nutrients we require is left virtually up to chance. I know I ought to eat fish to get my omega 3, I know I ought to cut down on my caffeine intake and stick to my recommended number of alcohol units, I know that fruit is far better for me than anything else I normally snack on, and I know that Friday-Night Drunken Kebabs have no useful content whatsoever. But in terms of what I actually consume, and choose to consume, nutritional value is almost irrelevant.
Should I take more of an interest in nutrition then? Is there a place for it in anthropology? Maybe, on some level. At least in the Western world there is a trend nowadays towards reconnecting with the food we eat. Spurred on perhaps by food scandals in the media, the situation European farmers find themselves in, food regulatory legislation, global warming scares affecting our crops, awareness of 'food miles', the Slow Food movement, Britain's rising obesity epidemic and so on. I'd like to think some of this awareness occurs because people are finally beginning to notice how awful fast food and convenience food actually is. There are very many fashionable schemes to eat locally, that is, to eat things produced in this country. Organic food is lauded as being healthier - for the environment if not for your wallet. We are supposed to eat our Five-a-day fruit and veg, McDonalds has even attempted to do salads, Smoothies are the new power-food, more and more Fair Trade products are on the shelves, obsessive dieters starve themselves to size 00 and celebrity chefs and diet programs are taking over our TV sets. It can be argued that we are now more aware of what is good for us, and good for the environment, than at any other time.
This is not to say, however, that because we are aware of it, we choose our food differently as a result. There is always an element of luxury and food-hedonism involved. There are very few people in the world who can stick to healthy, nutritional diets if they do not actually like the healthy nutritional food they are supposed to be eating. My three favourite 'luxuries' are coffee, red wine and chocolate, all served as dark, strong and as full bodied as possible. Despite reassuring claims from the psuedo-science community that a glass of wine a day is good for you, and that caffeine can ward off alhzeimers and dementia in women and that chocolate makes you produce happy-chemical in your brain, it is a pretty safe bet that none of these things are particularly nutrient-rich or 'good for me'. In nutritional terms, a standard (10oz) cup of black coffee on its own is 32 calories and 0.125g of caffeine. To fulfill my daily calorie allowance, I would have to drink 62.5 cups of the stuff, giving me 7.8g of pure caffeine. 10g is enough to kill me. All this is conjecture because, despite popular belief, I do not exist off coffee alone, and even on my most caffeinated days, I've never got anywhere near 62 cups. The point is though, that I am aware of the lack of nutritional content of my favourite foodstuffs, I am also acutely aware of the dangers of addiction and hypercaffeination. But I love coffee.
What nutritionists and hard-core diet fanatics don't take into account is the fact that foods serve other functions besides substinance. They have social meanings too. Throwing a dinner party is a social event, 'going for lunch' with someone shows friendship, tea breaks at work provide a welcome excuse to interact with colleagues. In a time when we no longer 'break bread' with new acquaintances, we have substituted the informal invite of 'come over for a cup of coffee sometime'. "Are you coming up for coffee?" asked after a date is a very useful euphemism; whether or not the coffee is drunk, or even actually made is irrelevant, but in this sense coffee is vital to the reproductive survival of the human race... (ahem).
It is short-sighted to ignore the nutritional aspect of our food when studying our eating habits, but it is equally pointless to focus entirely on that and not account for the social and cultural functions and customs. Our little luxuries in life may not be healthy, ethical or environmentally friendly, but cracking open a bottle of wine with an elaborate dinner party, queuing up or stuffing chocolate cakes in the cafe with friends are part of our culture. These actions have other, less scientific reasons behind them, and a little culinary hedonism is what makes life enjoyable.
Sunday, 12 August 2007
Currying favour in Peru
In 2001, I spent six months living and working on volunteer projects in central Peru. I lived in Huancayo, which lies at 3300m above sea level, and is about 7 hours east of Lima. It was more than a little isolated. To begin with, I stayed with a host family, who I really did not get along with. They didn't seem to have any real interest in hosting a foreign volunteer, and I often felt completely out of place. The eldest son, Jhimmy, was the worst, and he constantly teased me knowing that I couldn't respond. I got extremely unhappy and homesick, particularly when it came to food; Mama Gladys's cooking was... well, it wasn't inedible, it was just highly boring and greasy. Boiled chicken legs with fried rice, for instance, or mashed and unidentifiable vegetables. At this point in the expedition my language skills were minimal, and I felt I couldn't afford to be rude about the food, even if I was able too.
I badly needed some decent grub (which Peru is actually extremely good at) and a good bonding session with the family. Both were going to be a long way off, as I was soon to discover. One incident which really brought this home to me was the day that I tried to cook dinner. Nearly a month away from home, and the one thing I missed most, was curry. I love the stuff, and strangely enough, there is no equivalent in Peru. My darling Carl had obviously picked up on my distress, and had dutifully posted me 5 packets of curry powder round the globe. So, going on the general assumption that the way to people’s hearts is through their stomachs, I bravely mimed cooking actions and pointed to myself, and the family humoured me.
My friend Elise, a confident, highly attractive French-Canadian girl working on the volunteer project with me, had offered to come over to help with dinner. She was also intrigued to meet the family and see what I was making so much fuss about. The curry itself was a success, given our reliance on pre-packaged food. Trying to turn a dead, plucked chicken into headless, feetless, chicken fillets minus those grey wobbly bits in the middle was a unique experience, and I will never say another word against corporate monopolised convenience foods ever again. Still, between the two of us, we created quite a passable dinner.
The meal, as a social event, couldn’t have gone worse, in comparison. The family made generally appreciative sounding noises, but not towards me. They loved Elise. They asked her all the questions I was expecting them to ask me, and although her Spanish at that point was only slightly better than mine, they did not laugh at her, they were patient and made an effort to help her out when she got stuck. Jhimmy laughed and joked. They even asked her what I’d put in the curry. I felt awful. Elise chatted away as best she could, but admitted to me afterwards that she felt really embarrassed. I have never really felt so small, unattractive or useless in my life!
This story does end happily, in that I eventually got moved to a different family who were utterly wonderful and who I am still in touch with six years later. I made them a curry too, which probably was a lot more hassle than it was worth given my issues with butchering chicken, but they were far more enthusiastic!
'Curry' is a wonderful concept. Bung whatever you like in to it, cover it with a fantastic array of rich, aromatic spices and serve. Its so versatile, and as I discovered after being forcibly weaned off the packet powdered versions, not actually that difficult to create. The best bit is, it smells so good, and can take quite a while to perfect, and so the curry chef can look marvellously professional in the process.
Curry, obviously, originates in India, and according to urban legend, was designed to cover the taste of bad meat. Which does beg the question, what on earth were they trying to cover when they invented the phal? Whether this is true or not, curry and India have become inseparably linked. Even so, the vast array of curries from Asia never actually make it to Britain, and what we call Indian take away over here is probably unrecognisable over there. The other classic urban myth is that the Balti was invented in Birmingham. It might well have been; we used to live round the corner from the infamous Mr Spice take away, who sold, along with 'authentic' baltis and masalas (masala incidently, just means 'mix'), pizzas, chow mein, burgers and chips. All highly Indian, I'm sure. He was one step away from selling chip shop curry sauce! Curries have be anglocised to the extreme; whereas they are no longer 'authentic' or traditional in form, they are tailored to include recognisable ingredients you can easily buy at home in the UK. (Another reason why my Peruvian efforts required the use of packets - there is no way I could have translated the spice list into Spanish!)
How to make curry gravy:
6 large white onions
4cm (about 50g) fresh ginger
4 cloves garlic
1 litre water
1 tin chopped tomatoes
6 tbsp veg oil
1 tsp tumeric
1 tsp chilli powder
1 tsp tomato puree
Peel the onions, ginger and garlic, and chop up finely. Stick the garlic and ginger in a blender with about a quarter of the water and blend until smooth.
Put the onions, the ginger/garlic paste and the rest of the water in a pan. Simmer for about 40 mins.
After it has cooled, blend the whole thing until absolutely completely smooth.
At this point the mix can be frozen to use later, it lasts practically forever.
Next, add the oil, tomato puree, tumeric and chilli to a pan, and heat. When the oil is hot, add the chopped tomatoes and cook through.
Finally, add the onion mixture, and simmer for a further 20-30 minutes. Keep this in the fridge until you are ready to make the full curry. It can keep for quite a while, and you can even freeze it at this point as well, but the tumeric and chilli tend to lose their potency if you do.
My favourite curry is a Makhan, or Makana. This is neither too mild and rich like a korma, or blow-your-head-off-Hot like some vindaloos, so it keeps everyone happy. And it is more interesting than your standard tikka or balti. It is also relatively simple, and bar raiding the 'herbs and spices' section of Sainsburys, doesn't require much of an effort to find the ingredients.
This will serve three hungry people, or the elusive "four servings" recommended by diet-conscious recipe authors.
50g butter
1/2 pint curry gravy (as above)
2 tbsp tomato puree (yep, more!)
2 tsp garam masala
1 tsp ground cummin
1 fresh green chilli, finely chopped
1 tbsp (yep, tablespoon) chopped coriander leaf - fresh is best but dried will work
3 tsp lemon juice
1/2 pint single cream
4 chicken breasts, cut into largish chunks
additional ingredients which go well: yellow bell pepper, thinly sliced, another white onion, chopped, and a large handful of raisins.
First, shallow fry the chicken until cooked through and slightly browned. If using, add the peppers and onions and saute until soft. Set to one side.
In the same frying pan, add the curry gravy, tomato puree, garam masala, cummin, chilli, coriander and lemon juice. Stir it all up.
Bring to simmer-point and cook through so the flavours combine, and gradual mix in the butter so it melts in to the spices.
Once all is blended and the butter has melted, mix in the cream and bubble up
Add the chicken, peppers and onion back to the pan, and stir in the raisins. Cook until all is heated through.
Serve with basmati rice, (or whatever the stodgy boiled rice is they so love in Peru)
That wasn't too difficult was it? Expect your guests to be overwhelmed with admiration at your Asian culinary prowess, unless of course, they prefer the company of your friend and can still see chicken feet sticking out of the bin in the kitchen. buena suerte
I badly needed some decent grub (which Peru is actually extremely good at) and a good bonding session with the family. Both were going to be a long way off, as I was soon to discover. One incident which really brought this home to me was the day that I tried to cook dinner. Nearly a month away from home, and the one thing I missed most, was curry. I love the stuff, and strangely enough, there is no equivalent in Peru. My darling Carl had obviously picked up on my distress, and had dutifully posted me 5 packets of curry powder round the globe. So, going on the general assumption that the way to people’s hearts is through their stomachs, I bravely mimed cooking actions and pointed to myself, and the family humoured me.
My friend Elise, a confident, highly attractive French-Canadian girl working on the volunteer project with me, had offered to come over to help with dinner. She was also intrigued to meet the family and see what I was making so much fuss about. The curry itself was a success, given our reliance on pre-packaged food. Trying to turn a dead, plucked chicken into headless, feetless, chicken fillets minus those grey wobbly bits in the middle was a unique experience, and I will never say another word against corporate monopolised convenience foods ever again. Still, between the two of us, we created quite a passable dinner.
The meal, as a social event, couldn’t have gone worse, in comparison. The family made generally appreciative sounding noises, but not towards me. They loved Elise. They asked her all the questions I was expecting them to ask me, and although her Spanish at that point was only slightly better than mine, they did not laugh at her, they were patient and made an effort to help her out when she got stuck. Jhimmy laughed and joked. They even asked her what I’d put in the curry. I felt awful. Elise chatted away as best she could, but admitted to me afterwards that she felt really embarrassed. I have never really felt so small, unattractive or useless in my life!
This story does end happily, in that I eventually got moved to a different family who were utterly wonderful and who I am still in touch with six years later. I made them a curry too, which probably was a lot more hassle than it was worth given my issues with butchering chicken, but they were far more enthusiastic!
'Curry' is a wonderful concept. Bung whatever you like in to it, cover it with a fantastic array of rich, aromatic spices and serve. Its so versatile, and as I discovered after being forcibly weaned off the packet powdered versions, not actually that difficult to create. The best bit is, it smells so good, and can take quite a while to perfect, and so the curry chef can look marvellously professional in the process.
Curry, obviously, originates in India, and according to urban legend, was designed to cover the taste of bad meat. Which does beg the question, what on earth were they trying to cover when they invented the phal? Whether this is true or not, curry and India have become inseparably linked. Even so, the vast array of curries from Asia never actually make it to Britain, and what we call Indian take away over here is probably unrecognisable over there. The other classic urban myth is that the Balti was invented in Birmingham. It might well have been; we used to live round the corner from the infamous Mr Spice take away, who sold, along with 'authentic' baltis and masalas (masala incidently, just means 'mix'), pizzas, chow mein, burgers and chips. All highly Indian, I'm sure. He was one step away from selling chip shop curry sauce! Curries have be anglocised to the extreme; whereas they are no longer 'authentic' or traditional in form, they are tailored to include recognisable ingredients you can easily buy at home in the UK. (Another reason why my Peruvian efforts required the use of packets - there is no way I could have translated the spice list into Spanish!)
How to make curry gravy:
6 large white onions
4cm (about 50g) fresh ginger
4 cloves garlic
1 litre water
1 tin chopped tomatoes
6 tbsp veg oil
1 tsp tumeric
1 tsp chilli powder
1 tsp tomato puree
Peel the onions, ginger and garlic, and chop up finely. Stick the garlic and ginger in a blender with about a quarter of the water and blend until smooth.
Put the onions, the ginger/garlic paste and the rest of the water in a pan. Simmer for about 40 mins.
After it has cooled, blend the whole thing until absolutely completely smooth.
At this point the mix can be frozen to use later, it lasts practically forever.
Next, add the oil, tomato puree, tumeric and chilli to a pan, and heat. When the oil is hot, add the chopped tomatoes and cook through.
Finally, add the onion mixture, and simmer for a further 20-30 minutes. Keep this in the fridge until you are ready to make the full curry. It can keep for quite a while, and you can even freeze it at this point as well, but the tumeric and chilli tend to lose their potency if you do.
This is the basis of all curries.
My favourite curry is a Makhan, or Makana. This is neither too mild and rich like a korma, or blow-your-head-off-Hot like some vindaloos, so it keeps everyone happy. And it is more interesting than your standard tikka or balti. It is also relatively simple, and bar raiding the 'herbs and spices' section of Sainsburys, doesn't require much of an effort to find the ingredients.
This will serve three hungry people, or the elusive "four servings" recommended by diet-conscious recipe authors.
50g butter
1/2 pint curry gravy (as above)
2 tbsp tomato puree (yep, more!)
2 tsp garam masala
1 tsp ground cummin
1 fresh green chilli, finely chopped
1 tbsp (yep, tablespoon) chopped coriander leaf - fresh is best but dried will work
3 tsp lemon juice
1/2 pint single cream
4 chicken breasts, cut into largish chunks
additional ingredients which go well: yellow bell pepper, thinly sliced, another white onion, chopped, and a large handful of raisins.
First, shallow fry the chicken until cooked through and slightly browned. If using, add the peppers and onions and saute until soft. Set to one side.
In the same frying pan, add the curry gravy, tomato puree, garam masala, cummin, chilli, coriander and lemon juice. Stir it all up.
Bring to simmer-point and cook through so the flavours combine, and gradual mix in the butter so it melts in to the spices.
Once all is blended and the butter has melted, mix in the cream and bubble up
Add the chicken, peppers and onion back to the pan, and stir in the raisins. Cook until all is heated through.
Serve with basmati rice, (or whatever the stodgy boiled rice is they so love in Peru)
That wasn't too difficult was it? Expect your guests to be overwhelmed with admiration at your Asian culinary prowess, unless of course, they prefer the company of your friend and can still see chicken feet sticking out of the bin in the kitchen. buena suerte
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